How custom clothing labels elevate your brand

Every detail tells a story, especially the ones your customer sees up close.

When someone opens your package, they’re not just seeing your design. They’re experiencing your brand.

From the fabric to the fit to the finishing touches, every part of your product is an opportunity to reinforce that story. And custom clothing labels are one of the most powerful (and simple) ways to do it.

They make your brand look more polished, more intentional, and more professional. It’s the kind of detail that helps you stand out, and get remembered.

Whether you’re running your own store or selling through retailers, custom labels shows that you’re serious.

At Tapstitch, we’ve made it easy to upload your label, apply it across your product range, and start building your brand from the inside out. Whether you’re selling a single hoodie or launching a full collection, you can add your branding, no inventory, no hassle.

What are custom clothing labels?

A custom clothing label is your logo, your name, or your artwork, stitched directly into the inside of your garments during production. And they’re one of the easiest ways to make your pieces feel professional, intentional, and complete.

They are one of the simplest, but most impactful, ways to elevate your brand. Small in size, but big on brand identity.

What are Tapstitch's custom clothing labels?

At Tapstitch, you can create your own custom label, upload your design, and apply them across your product line. Your label gets sewn into every garment you sell - so whether you’re shipping a single tee or a full collection, your brand is always visible.

The label options are flexible, with different sizes and backgrounds to choose from. And once your design is set, you can apply it across your synced store items. It’s designed to seamlessly fit into your current sales process — and level it up.

Even better: Tapstitch labels are sewn in, not printed graphics or stickers.

The result? A clean, premium finish that looks and feels like something your customer would pick up in a retail store. It reinforces your brand from the inside out and helps your products stand out in a crowded market.

What are Tapstitch's custom label options?

Tapstitch offers two label sizes, both designed to give your branding maximum impact, without overwhelming the garment.

Label sizes:

Rectangle (2 × 6 cm): Ideal for wordmarks, minimal logos, or line-based artwork.

Square (4 × 4 cm): Perfect for stacked logos, monograms, or design-led labels.

Each label is printed on soft material that feels comfortable against the skin, no itch, no scratchy corners.

Background color options:

Black

White

Pick the one that best complements your design and product.

These are real sewn-in labels, not printed graphics or stick-on tags. They’re sewn in during production, so your product arrives fully finished and ready to impress.

Why custom labels matter for your brand

Let’s be honest - standing out in the custom clothing space isn’t easy. With thousands of brands selling their unique designs, small details make a big difference.

Custom clothing labels give your products an edge. They instantly add credibility, elevate your branding, and leave a lasting impression.

Custom clothing labels might seem small, but they’re one of the strongest signals of professionalism and care. They say: this was made with intention. It’s not just a printed T-shirt, it’s a product from a real brand.

Whether you’re looking to level up, or just starting out, adding a label is one of the simplest (and smartest) ways to upgrade your customer experience.

Look more professional

A custom label instantly makes your product feel more polished. It adds that final touch that signals to your customer: this isn’t just a printed tee, it’s a product from a real brand. It adds a sense of craftsmanship and care that elevates your brand from casual to credible.

Build stronger brand identity

A strong brand identity is built on repetition, and a custom label reinforces yours with every piece you sell. Every detail is a chance to tell your brand’s story, and custom labels make sure your name is part of the product itself. It’s one more way to be seen, remembered, and recognised.

Elevate your customer experience

Your product doesn’t just carry your design — it carries your reputation. Small touches matter. A sewn-in label instantly upgrades your product’s feel, making your customer’s unboxing experience smoother, better, and more memorable. It shows you’ve put care into every part of the garment, not just the design on the front.

Add a retail-ready finish

Want your products to feel like something you’d find in a store? Custom labels help you get there. It's that final step that transforms your piece from something printed to something retail-ready - complete, considered, and credible.

Reinforce trust and credibility

When your branding is consistent, considered, and present on every item you sell, it sends a clear message: you’re not just another seller: you’re a real brand. Customers notice the details, and they remember them. A custom label quietly reinforces that message with every sale.

Stand out in a crowded market

Anyone can print a design on a tee. But not everyone builds a brand. Custom labels are one of the simplest ways to rise above the noise and show that you’re serious about your space. It’s a subtle signal that your brand goes further, and thinks bigger, than the rest.

Create consistency across your products

Every piece you sell should feel like it came from the same place - your brand. A custom label helps tie your entire product line together. Whether you’re selling tees, hoodies, or joggers, that small branded tag makes each piece feel like part of solid collection.

How to add custom clothing labels with Tapstitch

Adding your own custom clothing label is simple, and once you’ve set it up, it’s ready to use across your product range.

Here’s how it works:

Head to the Branding tab in your Tapstitch account

Upload your custom label design

Choose your preferred label size and background color

Submit for approval, we’ll review it within 2 business days

Once approved, you can apply your label to any product: drafts, synced store items, even items already in your cart

You can also set it as your default label, so every future drop is automatically branded

Need step-by-step guidance? You’ll find a full walkthrough in our Help Center article, including tips on artwork, sizing, and applying your label across collections.

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Small detail. Big impact.

Custom clothing labels are a smart, simple way to make your products feel more complete, and more aligned with your brand.

At Tapstitch, we’ve made it easy to design your own and apply it across your entire collection.

Your products don’t just look good. They look like they’re yours.

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