How ByKxng uses Tapstitch’s dropshipping to monetize viral artwork

‍The Business

Frahan, the creative force behind ByKxng, is a self-taught mixed media collage artist based in the UK.

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What started as a lockdown hobby during the COVID-19 pandemic quickly evolved into a full-time career. Drawing on his graphic design background and his passion for bold, experimental artwork, Frahan built a distinctive style that caught attention online.

“Honestly, I’d never done art before the pandemic. It just started as a way to distract myself. But when I saw how much people loved my work, I knew I had to make it something more.”
- Frahan, Founder of ByKxng

As his designs went viral, he gained a growing fanbase. But while his art was everywhere on social media, figuring out how to monetize that popularity with high-quality merchandise was a challenge.

The Challenge

With viral success came an unexpected frustration: seeing his designs ripped off and sold by others.

“It was so frustrating. I’d scroll through TikTok or Instagram and see my artwork being used by random stores without my permission. I realized I needed to take control and do it better myself.”

Frahan tried several print-on-demand (POD) platforms but was let down by their limited customization, basic garment styles, and subpar quality. None of them captured the boldness of his work or resonated with the streetwear-savvy audience he was targeting.

Managing fulfillment on his own - ordering blanks, finding printers, and handling global shipping - was time-consuming and stressful, leaving him with little time to focus on creating new art.

Key challenges:

• Low-quality options: POD providers couldn’t deliver the premium streetwear feel he wanted.
• Time-intensive processes: Managing printing and shipping himself took away from his creative energy.
• Lost revenue: With his designs being copied and sold elsewhere, he needed a way to protect his work and monetize it effectively.

The Solution

When Frahan found Tapstitch, everything clicked. “I’d tried so many POD platforms, but nothing compared to what Tapstitch offered. The blanks were stylish, the print quality was insane, and it didn’t break the bank.”

Here’s what made the difference for Frahan:

• Streetwear-ready blanks: Tapstitch’s drop shoulder tees and thick 250 GSM fabric gave his designs the premium, oversized look his customers loved.
• High-quality printing: The larger print area allowed his intricate, bold designs to shine without losing detail.
• Affordable pricing: With lower costs than other platforms, he could offer his fans high-quality merch while still making strong profits.
• Hands-off fulfillment: Tapstitch’s dropshipping model handled all production and shipping, freeing up Frahan to focus on designing.

“When I got the samples, I was blown away. The quality was ridiculous for the price. It felt like I’d struck gold. And with Tapstitch taking care of shipping, I could finally focus on creating instead of stressing about logistics.”

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The Results

ByKxng’s partnership with Tapstitch has led to game-changing improvements:

• Hands-off scaling: Tapstitch’s dropshipping model lets Frahan grow his business without managing inventory or fulfillment, creating a steady revenue stream alongside his freelance projects.
• Happy customers: Fans regularly share glowing feedback about the quality and feel of his merch.
• Strong margins: Tapstitch’s pricing lets him maintain excellent profit margins without sacrificing quality.

“My customers always tell me how much they love the shirts. They can’t believe how premium they feel for the price, and that’s all thanks to Tapstitch.”

Future Plans

The success of ByKxng’s initial launches has inspired Frahan to dream even bigger.

“I’m just getting started. Tapstitch has opened up so many creative possibilities. With their new all-over printing options, I can’t wait to try out crazier designs and expand into hoodies and sweatshirts.”

He’s also preparing for a major marketing push, with plans to invest in advertising and content to build his audience further.

“This partnership has given me the confidence to push my work to the next level. I’m excited to see where it goes.”

Conclusion

Tapstitch has empowered Frahan to transform ByKxng into more than just a passion project - it’s now a thriving streetwear brand. With premium products, seamless fulfillment, and creative freedom, Tapstitch allows him to focus on what he does best: creating bold, standout designs that his fans love.

Ready to bring your designs to life?
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