Etsy Shop Name Change: Quick 2025 Guide

How to change your shop name on Etsy?

Have a fresh, creative name idea ready? Changing your Etsy shop name is a quick and simple process. Follow these steps to make the switch:

1.Log in and Head to Shop ManagerStart by logging into your Etsy account and navigating to the Shop Manager.

2.Access SettingsIn the Shop Manager, locate and select the Settings tab.

3.Update Your Shop NameClick on Info & Appearance, then find the Shop Name section. Enter your new name and save the change

Enter and Save Your New NameType in your new shop name in the Shop Name field. Double-check it for accuracy and click Save to confirm the changes.

You can update your Etsy shop name as many times as needed, but there’s a catch—if the name you want is already taken, you’ll need to come up with another option. This is because each shop name is unique and protected under intellectual property rights.

If you run into any issues or need guidance, Etsy’s Help Center and support team are always available to assist you with additional tips and information.

What are the requirements for Etsy shop names?

Before finalizing your new Etsy shop name, make sure it meets these important criteria:

• Character Limit: Your shop name must be 20 characters or fewer.
• No Spaces: Etsy shop names can’t include multiple words separated by spaces.
• No Special Characters: Punctuation, symbols, or unique characters aren’t allowed under Etsy’s guidelines.

What happens after an Etsy store name change?

Once you update your Etsy shop name, here’s what you can expect:

1. Updated Shop URLYour new shop name will automatically appear in the shop URL. Don’t worry—any links to your previous shop name will redirect to the new one, so customers can still find you.
2. Name ProtectionBoth your current and previous shop names will be protected, preventing other sellers from using them.
3. Temporary Name Change IconYour shop profile will display a name change icon for 45 days. This will appear in search results, letting customers know about the recent update.

Tips for choosing a catchy Etsy shop name

Choosing the perfect name for your Etsy shop is crucial for building your brand. Here are three creative approaches to help you brainstorm:

1. Descriptive NamesThese names convey the theme or products your store offers while evoking a specific feeling. For example, a stationery shop could choose something like “Paper Haven”, “Sketch & Script”, or “The Writing Nook” to clearly reflect its focus.
2. Abstract NamesStand out with a rare and unique name that leaves a lasting impression. Try combining unexpected words, experimenting with different languages, or inventing entirely new terms. Examples include “Luminova”, “Artevia”, or “Fintora” for something distinctive and memorable.
3. Personal NamesIncorporating your name or a variation of it can establish a strong, recognizable brand identity. Whether it’s your full name, initials, or a creative twist, it ensures your shop name is uniquely yours. Examples like “Mia’s Creations”, “EllieCrafts”, or “Jonah Made” make it personal and inviting.

Before committing to your new Etsy shop name, it’s essential to ensure it’s both effective and unique. Here’s a checklist to help you make the best decision:

• Check Etsy ListingsSearch the Etsy platform for similar shop names to avoid unintentional overlap with existing businesses.
• Google ItTest your potential name on search engines to see if it’s already widely used or associated with other businesses. A name that’s too common might get lost in the crowd.
• Optimize with KeywordsIncorporate popular keywords or phrases relevant to your niche to boost your shop’s visibility and attract the right audience.
• Gather Social FeedbackShare your name ideas with friends, family, or your target audience. Their feedback can help you gauge how well the name resonates.
• Follow Copyright GuidelinesEnsure your chosen name doesn’t infringe on trademarks or use protected names, such as those of cartoon characters or brands.
• Think GloballyResearch your name’s meaning in other languages to avoid negative or unintended associations, especially if you’re catering to an international market.

Additional Best Practices Before Opening Your Etsy Shop

Capitalize each word in your shop name for better readability.Review and update your product listings to reflect your new shop name.

Check URL with Meta Tag Analyzer.Use a Meta Tag Analyzer to ensure your URL is readable in search results.

What is the difference between username, shop name, and preferred name on Etsy?

Understanding the Difference Between Your Etsy Shop Name, Username, and Preferred Name

Etsy Shop NameThis represents your business and appears in your web address (URL). It’s not used for logging in to Etsy.

Etsy UsernameYour account’s unique identifier, used to log in and displayed in the URL that leads to your personal profile. Etsy usernames cannot be changed once set.

Etsy Preferred NameA name you add to your profile to help others refer to you directly, whether it's your full name, nickname, or a chosen name. It’s great for personal connections and easy recognition.

How to change your name on Etsy?

To change your preferred name on Etsy:

1. In Account Settings, go to the Your Profile section and click Public Profile.
2. Find Your Name and click Change or Remove to edit or add a new name.
3. Click Save Changes to update your name.

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Summary

No Need for a New Account to Change Your Etsy Shop Name

You can update your Etsy shop name without creating a new account. Simply follow the steps above to customize your Etsy store profile and make changes to your shop name with full freedom!

FAQ: How to change Etsy shop name

Can I delete my Etsy shop and start over with the same name?

You can’t reopen a shop using your old shop name or email. Instead, use Etsy’s Vacation Mode to temporarily close your store, then start fresh with a new name and clean slate when you're ready to relaunch.

How can I connect my Etsy shop name to Tapstitch?

1. As an Etsy shop manager, log in to your Tapstitch account.
2. By opening "stores" in your personal account, you can quickly find etsy and connect it with one click.

Can I use any character in my Etsy shop name?

No, you cannot use punctuation, symbols, or special characters in your Etsy shop name. Stick to letters and numbers to make sure your name complies with Etsy's guidelines.

What should I do if my desired shop name is taken?

If your desired shop name is already taken, try adding a unique twist to it or brainstorm new names. You can also check if it's available in different languages or use descriptive terms related to your products.