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How Tapstitch Helped Breezy Excursion Scale from $200K to $1M in a Year
Discover how Breezy Excursion skyrocketed from $200K to $1M in annual revenue with Tapstitch’s premium streetwear blanks and seamless dropshipping. Learn how founders Christian and Ryan scaled their brand by launching bold designs with no upfront inventory costs.
The Business
Breezy Excursion, co-founded by Christian "Flip" Lilleland and Ryan Mante, began as a passion project between two friends who met while majoring in Marketing at San Diego State University.
Since its launch in 2008, the brand has become known for bold, culture-driven streetwear collections that resonate with a loyal audience.
The brand enjoyed great success, with annual revenue hitting $200k in recent years. However, scaling the business to match their ambitions came with its challenges.
The Challenge
Before partnering with Tapstitch, Breezy Excursion struggled with traditional print on demand platforms.
“The options were just...boring,” Christian explained. "We needed cool cuts, fresh colors, and big print areas for our huge graphics."
Blanks available on the market were generic and lacked the modern, streetwear-inspired cuts and colors the brand was known for. Plus, industry-standard print dimensions were small, making it impossible to feature their signature large-scale designs.
To stay competitive, they wanted to launch fresh designs fast without overcommitting to inventory that might not sell.
But managing everything in-house wasn’t a sustainable option either. Their previous print providers forced them into large, risky production runs, tying up space and cash with unsold stock—a major hurdle for a brand looking to scale.
The Solution
Christian discovered Tapstitch through a social media ad and was excited by the possibilities of our premium streetwear-style blanks and expansive print areas.
After testing the platform, Breezy Excursion found that Tapstitch was the missing link for their business.
Tapstitch provided:
- On-trend, high-quality blanks: Breezy Excursion’s audience loved the heavyweight, drop-shoulder tees.
- Design freedom: "Tapstitch’s print dimensions are unmatched—we could finally print our biggest, boldest designs."
- Effortless fulfillment: Tapstitch’s dropshipping model allowed them to focus on marketing and creativity without managing inventory.
One of the biggest advantages for Breezy Excursion was the flexibility Tapstitch's dropshipping model offered.
"You’re really able to put out anything you want and save money and space," Christian shared. Instead of printing large runs and risking unsold inventory, they can mock up new designs and test what resonates with their audience.
“If we drop 50 designs and only one hits, we’re not stuck with 49 unsold products," Christian explained. "It’s a game-changer for running a streetwear brand—there’s no massive overhead holding us back.”
The Results
With Tapstitch, Breezy Excursion’s revenue skyrocketed from $200K to $1 million in just a year.
“Hitting $1M felt like a milestone we’d never reach using traditional methods. Tapstitch made it possible without drowning us in costs.”
The flexible, low-risk model allowed Christian and the team to pivot and expand creatively while maintaining a healthy profit margin.
He explains, "We can drop designs, market them, and let our customers tell us what works—without the burden of unsold stock."
Key Milestones:
- 400% annual revenue increase: Their ability to release consistent, exciting drops led to huge brand growth and profits.
- Lean operations: Without the burden of warehousing, the team has minimized overhead and reinvested these savings into marketing and new designs.
- Customer loyalty: Long-term customers remain loyal thanks to the improvement in high-quality garments that meet and exceed expectations.
Future Growth Plans
Breezy Excursion is poised for even more growth with the launch of their new sportswear line—a brand dedicated entirely to athletic-inspired pieces. Christian and Ryan are confident that the success of their core streetwear brand will carry over seamlessly.
"We’re using the same formula that helped us hit $1M: premium blanks, bold designs, and listening to our audience," Christian shared. Tapstitch’s flexible, low-risk approach will continue to be a key part of this next chapter, allowing them to scale creatively without the stress of upfront inventory costs.
Want to grow your brand?
Join streetwear creators like Breezy Excursion and bring your designs to life with Tapstitch. With premium blanks, seamless integration, and hands-off fulfillment, you can focus on your vision and watch your brand grow.
