How to Boost Your Etsy Sales: 19 Proven Tips for Success

Etsy currently holds the eleventh spot among the world’s most-visited eCommerce platforms. With nearly 8 million active sellers, standing out in such a crowded marketplace has become more challenging than ever.

Previously, we’ve covered a step-by-step guide on making money on Etsy and explored top 16 profitable items to sell on Etsy. Today, we’re shifting our focus to experienced Etsy sellers. This article will walk you through actionable strategies to enhance your shop’s visibility and drive more sales.

Excited to scale your Etsy shop? Let’s dive into the best ways to increase your Etsy sales.

‍

1.Pay attention to Etsy SEO

If you're looking for a quick way to increase your Etsy sales, optimizing for Etsy’s search engine is a must. Just like Google, Etsy’s algorithm relies on keywords, content relevance, shop reputation, and platform-specific ranking factors to determine which listings appear first.

Understanding how Etsy’s search works and strategically incorporating the right keywords can significantly improve your shop’s visibility. And greater visibility? That leads to more potential sales!

To rank higher on Etsy, focus on these key areas:

• Conduct thorough keyword research
• Optimize critical listing elements like titles, tags, attributes, and categories
• Ensure high-quality content—both written descriptions and visuals
• Maintain excellent customer and market experience scores
• Offer competitive and transparent shipping rates

Etsy rewards shops that demonstrate credibility and value, increasing their chances of appearing in front of the right buyers.

Check out our guide: Mastering Etsy SEO: Expert Tips for 2025 Success.

‍

2.Check your titles and tags

Your Etsy listing titles are crucial—not only for SEO but also for capturing a shopper’s attention at first glance. A well-crafted title should clearly describe your product and make it easy for customers to find what they’re looking for.

Best practices for Etsy titles:

• Include your primary keyword naturally
• Avoid unnecessary word repetition
• Keep it concise—Etsy allows up to 140 characters‍
• Limit the use of all-caps words to three or fewer
• Special characters like % and & should appear only once per title

Tags play an equally important role in Etsy SEO. Each tag gives your product another chance to be discovered by the right buyers. Here’s how to make the most of them:

• Be specific and relevant
• Use all 13 available tags
• Avoid duplicating words
• Focus on long-tail keywords‍
• Ensure your tags align with the keywords in your title

Pro tip: If certain listings aren’t performing well, refresh their titles and tags with more relevant keywords. A great way to find these is by using Etsy’s search bar autocomplete to see what shoppers are actively searching for.

‍

3.Improve the products that aren’t performing well

Have you ever wondered how many visitors to your Etsy shop actually make a purchase? Your conversion rate (the percentage of visits that result in an order) typically falls between 1–3%, though this varies depending on your product category.

But what about those listings that barely convert? Instead of letting them sit unnoticed, it’s time to troubleshoot and optimize them for better performance.

Here are some common reasons why certain products struggle to sell:

• Titles or tags aren’t optimized for Etsy search
• Lack of details in the product description
• Pricing is too high compared to competitors
• Descriptions aren’t clear or engaging enough for buyers
• Low-quality or too few product photos

Take a closer look at your slow-moving listings and see if any of these factors are affecting their performance. Making a few tweaks could be all it takes to turn them into bestsellers!

‍

4.Offer free shipping

Online shoppers love free shipping — and the stats prove it. Research shows that 62% of buyers abandon their purchase if free shipping isn’t available, making it a key factor in driving sales. Interestingly, customers care more about free shipping than fast shipping, so prioritizing affordability over speed can work in your favor.

Etsy has also made shipping costs a ranking factor. Listings with US domestic shipping under $6 get priority placement in search results. This means that by offering competitive shipping rates, you’re not only making your products more attractive but also increasing their visibility.

Since high shipping fees are a major cause of cart abandonment, with an average rate of 70.19%, eliminating them can help reduce lost sales.

To make things easier, Etsy provides a free shipping guarantee for US buyers. This automatically applies free shipping to:

• Individual items priced at $35 or more
• Orders totaling $35 or more from the same shop

Of course, "free" shipping still has a cost—you’re just covering it instead of your customers. One way to balance this is by factoring average shipping costs into your product pricing, ensuring you’re not paying for it out of pocket.

‍

5.Keep adding new products

Keeping your Etsy shop fresh and active is essential for maintaining visibility. Aim to introduce new products every few weeks, especially if you have fewer than 50 listings. This small but effective strategy can improve your shop’s performance on Etsy in several ways:

• Boosts your Etsy SEO, as frequent updates signal an active store
• Attracts new customers looking for fresh designs
• Encourages repeat purchases from previous buyers
• Allows you to test new niches and expand your offerings

One of the best ways to brainstorm new product ideas is by listening to your target audience. Look at social media discussions, browse forums, and even read negative Etsy reviews. These sources often reveal unmet customer needs, helping you create products that fill those gaps.

Additionally, consider seasonal product launches. Offering limited-time designs for Christmas, Halloween, or Easter can drive sales during peak shopping periods.

Pro tip: Print on demand services, like Tapstitch, allow you to experiment with new products risk-free, without holding excess inventory.

‍

6.Set the right prices

Pricing is a delicate balance—you want to highlight your product’s quality while keeping it competitive. Customers look for value, and setting the right price can make or break a sale.

Here’s how to determine the best price for your Etsy listings:

• Research competitor pricing – Look at similar products and align your price accordingly.
• Test different price points – Try adjusting prices slightly up or down, track the results, and refine your pricing strategy based on what sells best.

While lowering prices can boost sales, going too low may hurt your brand’s credibility. Customers often associate very low prices with poor quality, making them hesitant to buy. The key is to find a sweet spot—where your prices reflect both the value of your product and what buyers are willing to pay.

A well-thought-out pricing strategy ensures your Etsy store stays profitable and competitive while building trust with your customers.

‍

7.Consider Etsy Ads and Promoted Listings

Etsy Ads can be a powerful tool for increasing visibility, but they tend to work best for established sellers who already have a solid customer base and positive reviews. That said, even new sellers can try ads, though the results might vary based on your experience and current shop performance.

There are two types of Etsy Ads:

• Onsite Ads (Promoted Listings) – These show up on Etsy search results and are the most commonly used.
• Offsite Ads – These ads appear on external platforms like Google, Facebook, and Instagram.

Setting up Etsy Ads is easy—simply choose a daily budget, select the listings to promote, and decide on the countries where your ads should appear. By default, Etsy will promote all your listings once you start an ad campaign.

Additionally, all sellers are automatically enrolled in Offsite Ads. While sellers who have made less than $10K in the past year can opt out, it’s recommended to stay in. Offsite Ads are managed by Etsy’s expert team and require no upfront costs, making them a cost-effective way to expand your reach.

Finally, keep in mind that social proof matters. Potential buyers are more likely to click on products that have reviews and ratings, so building positive customer feedback can help improve your ad performance.

‍

8.Write persuasive product descriptions

In the competitive world of ecommerce, your product descriptions are essential for standing out. They don’t just outline the details—they persuade buyers to take the next step and make a purchase. Well-written descriptions can also enhance your shop's professional appeal, building trust and increasing the likelihood of a sale.

A great description goes beyond just listing features—it tells a story. Think about how your product enhances the customer’s life or solves a problem they’re facing. Storytelling creates an emotional connection, making your products memorable and engaging.

Here are some tips for crafting descriptions that sell:

• Lead with the most important details: Start with the key benefits of your product. Grab attention right away to encourage customers to read more.
• Break up your text: Avoid overwhelming readers with big blocks of text. Use bullet points or short paragraphs to improve readability.
• Link to other products: Take advantage of Etsy’s ability to link to other listings within your shop. After catching your customer's attention, guide them to more of your offerings.
• Highlight benefits over features: Instead of just listing features like "100% cotton," explain the benefits, such as its softness and absorbency.
• Use special text styling: Etsy doesn’t support advanced formatting, but tools like YayText can help you highlight key words and phrases.

‍

9.Take captivating product photos

Product photos are the first thing your customers will notice, and we all know first impressions are crucial. High-quality images help convey that your products are premium, so invest time and effort in capturing exceptional photos that elevate your brand.

As the saying goes, a picture speaks a thousand words. Your photos should provide all the necessary details that your product descriptions may not cover. Great visuals not only attract attention but also build a strong connection with potential buyers.

Here are some helpful tips for taking captivating photos:

• Show multiple angles: Displaying your product from different perspectives helps customers get a comprehensive view.
• Focus on details: Pay attention to textures, stitching, and other elements that showcase quality.
• Mix it up: Include a variety of shots, such as close-ups, lifestyle images, and different angles, to give a fuller picture of your product.
• Create a vibe: Try to evoke emotions with your photos. Connect with your audience by creating a mood that resonates with them.
• Use images to highlight unseen details: Not all details need to be in text. Sometimes, your photos can reveal important features that your audience may overlook in the description.
• Use interesting backgrounds: Make sure the setting enhances the product, not distracts from it. A simple or stylish background can make your products stand out even more.

Remember, when you combine great product descriptions and captivating visuals, you’ll create an experience that draws customers in and encourages them to click "buy."

‍

10.Stand out with product videos

Adding a product video to your listings is a powerful way to elevate your Etsy shop. According to the Etsy Seller Handbook, videos can boost buyer confidence by providing extra transparency and conveying important details that photos might miss.

A study conducted in 2024 found that 87% of buyers said they were convinced to make a purchase after watching a product video. This is a significant increase from the previous year, where only 82% reported being influenced by video content. This growing trend shows how effective video can be in driving conversions.

Why is this the case? Videos allow customers to see things that photos alone can’t convey—like texture, how a product moves, or different color variations. For clothing, this is especially important, as customers can see how the item flows or fits in real life. Plus, video content is increasingly popular on platforms like TikTok and Instagram Reels, so customers are more accustomed to shopping with video.

Here are a few tips for creating effective product videos:

• Keep it short: Videos should be 3–15 seconds long, focusing on the key aspects of your product.
• No audio: Etsy doesn’t allow audio in the video once uploaded, so make sure your video works without it.
• High quality: Aim for a resolution of at least 1080px for clear visuals.
• One video per listing: Each listing can only have one video, so make it count!

Including a video not only helps your products stand out but also gives potential buyers a deeper understanding of your items, making them more likely to complete a purchase.

‍

11.Focus on product reviews

Product reviews play a crucial role in your Etsy shop's success. Not only do they impact your SEO and visibility, but they also have a major influence on conversion rates. The more positive reviews you gather, the more likely your product is to be recommended to other shoppers, ultimately helping it rank higher in Etsy’s search results.

But it’s not just Etsy's algorithm that values reviews—shoppers do too. In fact, a survey from BrightLocal revealed that 98% of people read online reviews before making a purchase decision. Positive reviews provide social proof that your products are trusted by others, which can sway hesitant buyers.

So, how many reviews does it take to build trust? The more the better, but even just a handful of positive reviews can help boost a product’s credibility and attract new buyers.

To encourage more reviews, consider these strategies:

• Send friendly follow-up emails thanking customers for their purchase and kindly ask them to leave a review.
• Offer incentives, such as coupon codes or discounts, to encourage customers to share their thoughts.
• Including custom packing slips with a note asking for feedback — make it personal and engaging!
• And always thank your customers for their reviews—whether positive or constructive feedback.

Remember, reviews are not just a tool for improving your rankings—they also foster trust with potential customers, helping you build a loyal customer base over time.

‍

12.Provide helpful answers to FAQs

A well-crafted FAQ section is essential for your Etsy shop. It saves your customers time, helps them make informed decisions, and reduces the number of repetitive inquiries you receive. The goal is to remove any barriers to purchase by providing clear, straightforward answers to common questions.

Start by identifying the most frequently asked questions (FAQs) you’ve received. If there’s a recurring theme—whether it’s about shipping times, sizing, or product care—those are the questions you should address. By preemptively answering these concerns, you make it easier for customers to feel confident about their purchase.

‍

13.Fill out the About page, your shop announcement, and the policies section

A complete and informative store profile is essential for success on Etsy. The more details you provide about your shop, the easier it is for customers to trust you and make a purchase. This not only improves your store’s credibility but also helps increase its visibility on Etsy’s search results.

About Page:

Your About page is where customers get to know who you are, your story, and what makes your products unique. Etsy recommends including the following to create a strong, engaging About page:

• A video about your store: This personal touch helps shoppers connect with your brand.
• Photos of your studio or creative process: Show behind-the-scenes moments to give your customers insight into how your products come to life.
• A punchy story headline: Catch their attention right from the start with an intriguing introduction.
• Your brand story: Share your journey, why you started your shop, and what inspires your products. This builds emotional connections with potential buyers.
• Links to your social media pages: Allow customers to follow you on other platforms to build a relationship beyond Etsy.

Shop Announcement:

Your shop announcement is where you communicate important updates to your customers. Be sure to:

• Highlight any upcoming sales or special promotions.
• Notify customers about temporary absences or holiday hours.
• Share any new product launches or improvements to existing items.
• Keeping this section updated lets shoppers know you're active and engaged in your shop.

Policies Section:

The policies section is a crucial part of setting clear expectations. Etsy suggests including the following:

• Shipping information: Provide details about shipping times, rates, and any geographical limitations.
• Payment options: Let customers know the types of payments you accept.
• Returns and exchanges: Be transparent about your return policies, so customers understand what to expect if they need to return an item.
• Privacy policy: Ensure customers are aware of how you handle their data and information.

‍

14.Earn Etsy’s Star Seller badge

The Star Seller badge is Etsy’s way of recognizing sellers who consistently deliver an excellent customer experience. This prestigious badge can help increase your shop’s visibility and build trust with potential buyers. It signals that your store has a proven record of providing high-quality service, and it sets you apart from the competition.

How to Earn the Star Seller Badge:

To qualify for the Star Seller badge, you need to meet the following criteria:

• Reply to Customers’ First Messages Within 24 Hours: Stay engaged with your customers by responding quickly to inquiries. A prompt reply shows that you're attentive and available.
• Ship Orders on Time with Tracking or a Label from Etsy: Ensure that your orders are shipped promptly and include tracking information. Etsy values timely fulfillment and transparency.
• Earn an Average Rating of at Least 4.8: Positive reviews are key to maintaining a Star Seller status. Provide excellent products and service to ensure your customers are satisfied.
• Have $300+ Worth of Sales with at Least Five Orders: This is a threshold for demonstrating consistency in your sales and customer satisfaction.

Benefits of Being a Star Seller:

• ‍Increased Visibility: The Star Seller badge is prominently displayed on your listings, making your products more likely to be recommended by Etsy’s algorithm.‍
• Higher Trust and Credibility: Buyers trust sellers with the Star Seller badge, which can increase conversions and customer confidence.‍
• Better Customer Experience: Achieving this status pushes you to maintain high standards in customer service and order fulfillment, which reflects positively on your brand.
• Being a Star Seller isn’t just about having a nice badge—it's about cultivating a trustworthy and reliable reputation. It can significantly boost your shop’s credibility and attract more customers.

‍

15.Refine your branding

A strong and consistent brand image helps your Etsy shop stand out and build trust with buyers. Here's how to refine your branding:

1.Use a Simple, 3-Color Palette: Pick a consistent color scheme for your logo, packaging, and posts to keep your branding clean and professional.

2.Maintain a Consistent Brand Voice: Whether friendly or professional, ensure your tone is the same across all communications to build connection and recognition.

3.Include a Custom Packing Slip Message: A thank-you note or personal message can make a big impact and create a memorable customer experience.

4.Personalize Your Orders: Add custom inserts or packaging to make the unboxing experience more memorable.

5.Print Labels on Apparel: Include your logo or brand name on labels to reinforce your brand whenever customers wear your products.

‍

16.Reach out to interested shoppers

There are three main groups of shoppers to target:

• ‍Customers Who Favorited Items: These are potential buyers who showed interest but haven't made a purchase yet.‍
• Customers Who Abandoned Their Carts: They’ve considered buying but didn’t complete the purchase.‍
• Repeat Customers: People who have already bought from you.

You can engage them by sending a targeted email with personalized offers or discounts. Offering a discount code can motivate potential buyers and reward loyal customers.

Tip: While percentage discounts are popular (preferred by 61% of sellers), choose the method that works best for your audience.

‍

17.Create bundle deals

Bundling products helps you create new listings, expand your keyword reach, and boost sales by pairing bestsellers with slower-moving items.

To make bundles more appealing:

• Improve listings for less popular items (add customer photos, reviews, etc.).
• Group complementary products (e.g., a beach towel with flip-flops).
• Bundle similar items (stickers, greeting cards, etc.).

Bonus: Customers love bundles because they feel like they’re getting more value for their money!

‍

18.Be present on social media platforms

At this point, it’s no secret that a solid social media strategy can boost customer retention, increase sales, and strengthen brand loyalty. Social platforms also provide valuable insights through analytics tools, helping you fine-tune your marketing efforts.

But instead of trying to be everywhere at once, focus on one or two platforms where your audience is most active. Whether it’s Instagram, Pinterest, TikTok, or Facebook, the key is consistent, engaging content that drives interest in your store.

Content Ideas for Your Etsy Business:

• Customer Photo Reposts – Showcase real buyers using or wearing your products. Social proof is powerful!
• Customer Reviews – Highlight positive feedback to build trust.
• Styling Tips – Show different ways to wear or use your products.
• Behind-the-Scenes (BTS) Content – Share your product design process or a sneak peek of upcoming collections.
• Industry-Relevant News – Post trending topics that resonate with your audience.
• Fun Trivia – Make your content interactive with quizzes or fun facts about your niche.
• A Day in Life – Give followers a personal glimpse into your daily work routine.

Tracking Social Media Success:

• To maximize your impact, track performance metrics based on your goals. Some key indicators include:
• Reach – How many people see your content
• Impressions – Total views (even if the same person sees it multiple times)
• Audience Growth Rate – The number of new followers over time
• Engagement Rate – Likes, shares, comments, and interactions
• Click-Through Rate (CTR) – The percentage of people clicking your links
• Conversion Rate – How often clicks translate into sales

By staying active and strategic on social media, you can create a community around your brand, drive more traffic to your Etsy store, and ultimately increase sales.

‍

19.Collaborate with influencers

The influencer marketing industry was valued at $25.4 billion in 2024—yes, billion with a B. If you haven’t tapped into this marketing strategy yet, now is the time.

But influencer marketing isn’t just about giving away free products in exchange for a review. The best collaborations happen when you find influencers whose values and audience align with your brand. Their followers trust their opinions, making them a powerful channel for boosting Etsy sales.

‍

How to Choose the Right Influencer for Your Etsy Business

Look for content creators you admire – Their aesthetic, voice, and engagement style should complement your brand.

Find influencers whose audience matches your target market – A smaller, niche audience that’s highly engaged is often more valuable than a large, passive following.

Prioritize authenticity – Genuine partnerships create stronger brand trust and better results.

Measuring Success: Key Metrics to Track

Your goal will determine what you should track. Here are some common performance indicators:

• Audience Reach – How many people saw the influencer’s content about your brand
• Impressions – The total number of times your brand was viewed
• Engagement – Likes, shares, comments, and interactions on the post
• Conversions:
  • Follower Growth – Did your brand gain more social media followers?
  • Brand Mentions – Are more people talking about your Etsy store?
  • Website Traffic – Did clicks to your Etsy shop increase?
  • Signups or Sales – Did the influencer drive actual purchases?

‍

Time to put these Etsy tips to the test

We hope this guide on how to get more sales on Etsy has been helpful! Now it’s your turn to put these strategies into action.

Which tip are you most excited to try? Have you already tested any of these methods? Share your experiences, successes, and lessons learned from your Etsy journey in the comments—we’d love to hear how your shop is growing!

‍