How to Run Multiple Etsy Shops: A Complete Guide (2025)

Selling on Etsy is a fantastic way to reach customers with unique, handcrafted, or customized products. But what happens when your inventory outgrows your current shop, or you’re ready to explore a completely different niche?

The big question: How many Etsy shops can you have?

The short answer: Yes, you can have multiple Etsy shops—but it’s important to understand when and how to make that leap.

In this guide, we’ll cover everything you need to know about running multiple Etsy stores, including when it makes sense to open another shop, step-by-step instructions, the pros and cons, and tips for managing and marketing multiple stores successfully.

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How many Etsy shops can you have?

You can create as many Etsy shops as you want! There’s no official limit. However, managing multiple stores comes with extra responsibilities.

This includes designing new storefronts, coming up with unique shop names and descriptions, creating additional listings, handling customer inquiries, and running separate advertising campaigns. Before opening another shop, consider whether you have the time and resources to manage them effectively.

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When should you create a second Etsy shop?

Exploring other niches

Branching out to new audiences is one of the top reasons sellers open multiple Etsy shops.

Having a clearly defined niche is essential for Etsy success. If your current shop lacks a focused value proposition or tries to appeal to everyone, it might be time to narrow down your target audience. By creating separate stores for different niches, you can better tailor your products, branding, and messaging to connect with specific customer groups.

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You have too many products

If targeting new audiences isn’t your goal but your store feels overcrowded with products, opening another Etsy shop can help streamline your offerings.

A second shop allows you to organize your inventory more effectively. For instance, you could dedicate one shop to selling t-shirts, while another focuses solely on custom-printed mugs or tote bags.

This way, your customers enjoy a more focused shopping experience, making it easier for them to find exactly what they’re looking for.

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Reducing shipping fees

Shipping fees can have a significant impact on your store’s profitability and influence your customers' buying decisions. Opening multiple Etsy shops tailored to different regions is a smart way to reduce shipping costs and simplify the shopping experience for your audience.

For example, a US-based shop could attract more customers by offering Free Shipping guarantees. Additionally, sellers in the EU might benefit from a separate store to accommodate GDPR regulations and Right to Withdrawal policies.

Expert Tip:Always ensure that your product descriptions and titles are written in your shop's default language. This helps your items appear in Etsy’s search results, boosting visibility and sales potential.

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You want to sell digital products

If you’re thinking about diversifying, opening a second Etsy shop dedicated to digital products can be a game-changer. Downloadables like planners, calendars, or desktop wallpapers are popular choices that appeal to a broad audience.

A shop specializing in digital goods can increase profitability thanks to the absence of shipping fees and the convenience of instant delivery for customers.

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Pros and cons of having multiple Etsy stores

Before deciding to open a second Etsy store, it’s essential to weigh the benefits and challenges. Here’s a quick breakdown to help you determine if managing multiple shops is the right move for your business.

Pros:

Reach diverse audiences by offering niche-specific products.

Increase your store’s reach with a broader variety of items.

Test different pricing models, product categories, and marketing techniques.

You can manage multiple stores without needing separate credit cards or business bank accounts.

Cons:

Running more than one store requires extra effort for creation, management, and customer service.

You’ll need separate email addresses for each shop, which can complicate logins and account access.

Additional listing fees, advertising expenses, and third-party tools for shop management can add up quickly.

Promoting multiple stores effectively may require a larger budget and more resources.

Ready to Start?Let’s get  start a print on demand business on Etsy today!

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How to open a second Etsy shop

Opening a second store on Etsy follows the same registration process as your first one.

The only key difference is that you'll need to use a separate email address to register the new account.

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Step 1: Register for a new Etsy account

Create a new email address if you don't already have one.

Log out of your current Etsy account or open the Etsy website in a different browser (for example, if you're using Safari, try Chrome or Edge).

Click on Sign in and then select Register.

Use your new email address to create the second Etsy account.

Complete your personal information in the Your Account settings, or you can fill it out after setting up your second shop.

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Step 2: Verify Your Email

Go to your new email inbox and look for the confirmation email from Etsy.

Click the verification link in the email to confirm your address.

Once your email is verified, you can proceed with setting up your new Etsy shop.

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Step 3: Create an Etsy seller account

Once your email is verified, go to the “Your Account” menu at the top right corner of Etsy.

Click on "Sell on Etsy" to switch your account to a seller account.

Follow the same setup steps you used when creating your first shop—adjust your preferences, pick a shop name, list your products, and set up Etsy payments.

You can use the same bank account and credit card across all your Etsy shops during the billing setup process.

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How to manage multiple Etsy shops with ease

Managing multiple Etsy shops can be challenging, but with the right strategies, you can streamline the process.

While Etsy doesn’t allow you to manage multiple shops simultaneously through the Shop Manager, you can still keep everything running smoothly by following these tips:

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Use the Etsy Seller App

The Etsy Seller App (previously called Sell on Etsy) allows you to stay connected with all your shops by receiving notifications and messages from multiple accounts, eliminating the need to log in and out repeatedly.

You can manage orders and update listings directly from the app. However, it does have some limitations compared to the desktop version, such as the inability to change your shop name.

The Etsy Seller App is available for download on both Apple and Google app stores, making it a convenient way to handle your shops on the go.

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Avoid using the same web browser for different Etsy shops

To streamline managing multiple Etsy shops, avoid using the same browser for different accounts. Log into one shop using your preferred browser (e.g., Google Chrome), and access your second Etsy shop through a different browser like Mozilla Firefox or Safari.

This method allows you to manage both shops simultaneously without constantly switching accounts. If possible, use two monitors to view both shops side by side for easier comparison.

Make sure to bookmark each shop and enable cookies in your browsers, so they remember your login details and preferences, making the process smoother.

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Outsource tasks or hire people

If your sales are growing and managing multiple Etsy shops becomes overwhelming, consider outsourcing some tasks or hiring additional help.

For example, if your first shop is thriving and doesn't require as much attention, you could hire someone part-time to handle daily tasks. This will free up your time to focus on growing and managing your second Etsy store more effectively. Outsourcing tasks like customer service, inventory management, or marketing can be a great way to maintain a smooth operation for both shops without burning out.

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Automate tasks with third-party solutions

Managing multiple Etsy shops can be time-consuming, but third-party solutions can simplify the process. Whether you need to centralize your product listings or track the performance of all your stores in one place, automation tools can make a big difference.

Explore software and apps that can assist with tasks like order management, marketing, or analytics. These tools not only streamline your workflow but also help you focus on growing your Etsy businesses effectively.

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1.Tapstitch

If you’re running a print-on-demand business, Tapstitch is your go-to solution. With its user-friendly platform, Tapstitch makes managing multiple Etsy shops seamless. From automated order fulfillment to custom branding options, you can efficiently streamline your processes and focus on scaling your stores.

Tapstitch also offers a wide range of customizable products, from apparel to accessories, giving you the flexibility to cater to different niches across your Etsy shops. Whether you’re targeting fitness enthusiasts with custom t-shirts or selling personalized mugs for coffee lovers, Tapstitch has the tools to make your vision a reality.

Pricing：Free

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2. Nembol

Nembol is a versatile multichannel management tool that connects seamlessly with platforms like Amazon, eBay, Etsy, Shopify, and WooCommerce.

With Nembol, sellers can effortlessly sync inventory, import and export products, and manage listings, variations, and orders across multiple channels — all from a single interface. This integration saves time and ensures consistency across your shops, making it ideal for managing multiple Etsy stores or expanding to other platforms.

Pricing: Plans start at just $39 per month.

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3. Etsy Integration & Sync ‑ DPL

This app streamlines the process of managing products between Shopify and Etsy by allowing bulk uploads and product syncing. While it doesn’t support digital products, it offers valuable features such as separating taxes for products sold on each platform, ensuring accurate accounting and compliance.

Pricing: Enjoy a seven-day free trial, with plans starting at $19.99 per month.

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4. Etsy Integration for WooCommerce

Etsy Integration for WooCommerce is a top-rated plugin designed to simplify your multichannel selling experience. It offers features like automated order management, seamless product syncing, and customizable shipping profiles. Additionally, the plugin provides a dedicated account manager to guide you, along with 24/7 customer support to ensure smooth operations at all times.

Pricing: Starting at $20.75 per month

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5. Vela

Vela simplifies multi-listing management for Etsy and Shopify, making it easier to handle large inventories across multiple shops. The tool enables bulk editing of listings, optimizing product images, adding tags, and creating variations effortlessly. With Vela, you can also merge products from different stores and manage everything from one centralized platform, saving time and streamlining your workflow.

Pricing: Starting at $5 per month

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6. Putler

Putler is a powerful analytics tool that allows you to monitor and analyze data from multiple Etsy shops in one place.

Pricing: Starting at $20 per month

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Tips to successfully run an Etsy store

• ‍Refine Niches & Target Audiences-Use multiple Etsy shops to target specific audiences more effectively, tailoring your product offerings to match their needs.‍
• Understand What Customers Want-Research competitors by checking their listings and reviews to see what works and what doesn’t.‍
• Monitor Best-Selling Products-Search for "best-selling" items in your niche to identify trends and improve your product offerings.
• Tap into our Product Catalog, offering a vary of customizable products to cater to diverse needs at competitive prices.‍
• Prepare Your Product Line-Add top-performing products to your shop and customize them to fit your niche. Check out Tapstitch's customizable products to expand your offerings.‍
• Review Shipping Profiles-Offer free shipping for orders over $35 to boost visibility. Include shipping fees in the price to maintain margins.‍
• Set the Right Prices-Consider all costs (production, shipping, taxes) and set a 30-45% profit margin, adjusting based on your audience’s price sensitivity.‍
• Invest in Marketing-Research keywords, optimize listings, and use social media and Etsy ads to reach a wider audience.‍
• Analyze and Adjust-Track performance with Etsy and Google Analytics. Focus on what works and adjust strategies accordingly.‍
• Prioritize Customers-Offer great customer service, clear policies, and stay responsive to inquiries.

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FAQ

1.Why should I consider a second Etsy shop?

A second Etsy shop can be useful if you have a variety of products that serve different customer groups or interests. It's also a great way to keep your current shop more organized by separating your items into different stores.

2.What are the challenges of having several Etsy shops?

Managing multiple shops can be time-consuming, as you'll need to log in and out of different accounts. You might also face additional fees and marketing efforts to promote each store.

3.Can I use the same payment method for my different shops?

Yes, you can use the same bank account and credit card for all your Etsy shops when you configure your payment settings.

4.Do I need a different email for each Etsy shop?

Yes, each Etsy account requires a unique email address. So, when you want to make a new shop, remember to create a new email first!

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Summarize

Running multiple Etsy shops can help you expand your audience and tap into new niches, but it does require careful planning, research, and ongoing performance tracking. Using third-party tools can also simplify management and boost efficiency.

Take full advantage of what Tapstitch offers to create successful, profitable Etsy stores with custom products. We're here to support you every step of the way on your eCommerce journey!

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