How Johnny Valentine creates fan-focused custom merch

The Creator

Johnny Valentine is a singer, actor, and content creator who’s been making waves since 2019. Known for his viral TikToks, comedy skits, and smooth vocals, Johnny has built a loyal fanbase of over 8 million followers on TikTok and 2.6m followers on Instagram.

“Back in the early days, I was grinding hard—posting like 10 to 15 videos a day on TikTok,” Johnny shared. “I stayed consistent, and here we are.”

As his audience grew, so did the demand for merch. “It wasn’t even my idea at first! My followers kept asking for it—they were like, ‘We want T-shirts with your album art, your face, or even lines from your songs!’ So I figured, why not?”

Johnny decided to launch limited-edition merch drops tied to his creative projects, like new singles and album releases. But finding the right partner to make it happen was easier said than done.

The Challenge

Launching merch was exciting, but Johnny ran into some roadblocks. His first merch partner flaked on him, leaving him to figure things out on his own.

“I was up at 3 a.m. Googling ‘best clothing companies in Los Angeles,’ just trying to find someone reliable,” Johnny said.

He needed a solution that wouldn’t eat up all his time. “I didn’t want to spend hours packing orders and shipping them out myself. I needed something hands-off, but the quality had to be on point too. My fans deserve the best!”

That’s when Johnny found Tapstitch.

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Our Solution

Tapstitch helped Johnny simplify his merch process without sacrificing quality. Here’s how:

• Dropshipping Made Easy: “Tapstitch takes care of everything—printing, packing, shipping. I don’t have to lift a finger. It saves me so much time, which means I can focus on creating music and content.”
• Top-Quality Blanks: “I checked out their facility and was blown away by the quality of the T-shirts. They’re super soft and fit perfectly. I wanted merch my fans would actually love to wear, and Tapstitch nailed it.”
• Simple Design Tools: “The design process is crazy easy. I just upload my graphics—album art, slogans, or even my face—and see how they look on the shirt. It’s so simple, and the results always look professional.”

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The Results

Johnny’s first merch drop was a hit, and he’s already planning the next one. “The response has been amazing. My fans love the designs, and I love seeing them rock my T-shirts. It’s a win-win.”

Here’s what Tapstitch helped Johnny achieve:

• Happy Fans: “It’s cool seeing people support me by wearing my merch. Whether it’s album art or a fun slogan, they’re loving it.”
• Extra Revenue: “It’s not just about making money—it’s about connecting with my audience in a new way. But yeah, the extra income is a nice bonus.”
• More Time for Music: “If I was packing orders myself, I’d never have time to work on new songs or TikToks. Tapstitch keeps it simple so I can focus on what I love.”

“Tapstitch has been a game-changer. If you’re thinking about starting a merch line or even a whole clothing brand, just go for it. Trust me, it’s so easy and the quality is insane.”

Looking Ahead

Johnny is just getting started. He’s excited to expand his collection to include hoodies, pants, and more. “Hoodies are next on my list for sure. My fans keep asking for them, so I can’t wait to start designing. I’m excited to see where this goes.”

With Tapstitch by his side, Johnny’s merch journey is only beginning. And if his first drop is any indication, the future looks bright.

Ready to drop your own merch line?
Tapstitch makes it easy to create high-quality, custom apparel for your fans or brand.

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