Top Etsy Searches and Trending Items 2025

How to attract more buyers to your Etsy store? Understanding what shoppers are searching for is key to boosting visibility and increasing sales.

Etsy is a thriving marketplace filled with everything from handmade fashion to unique home décor and vintage finds. With so many options, keeping up with the latest trends can feel overwhelming.

So, how do you identify the most in-demand products?

In this guide, we’ll walk you through how to discover top Etsy searches and highlight trending categories for 2025. Plus, we’ll share the best tools and strategies to help you optimize your listings, stay ahead of the competition, and make the most of Etsy’s ever-evolving marketplace.

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How to find Etsy search trends

Staying on top of Etsy trends is essential for keeping your store relevant and competitive. By aligning your products with what shoppers are actively searching for, you increase your chances of attracting buyers and boosting sales.

If your niche falls into a high-demand category, reaching customers becomes much easier. The good news? With the right research tools, you can identify trending searches and use that insight to shape your product offerings and marketing strategies.

Quick Tip‍

‍Found a trend that looks promising? Type it into Etsy’s search bar and check the autocomplete suggestions—these are based on real shopper searches and can help refine your keyword strategy!

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Trending now

Etsy’s Trending Now section highlights the hottest products shoppers can’t get enough of. If you’re a seller, keeping an eye on this feature can give you a competitive edge.

Beyond showcasing Etsy’s Color of the Year—Berry—this section also spotlights best-selling items and predicts upcoming trends for 2025. By staying informed, you can tailor your product lineup to match what’s in demand before your competitors do.

Some key trend predictions for 2025 include:

• ‍Denim décor – A fresh take on home styling with rugged, vintage-inspired appeal.‍
• Romancecore – Soft, dreamy aesthetics that embrace elegance and nostalgia.‍
• Barrel bags – Chic, structured handbags making a big comeback.

Etsy’s Trending Now isn’t just a feature—it’s a powerful tool. Use it to fine-tune your product selection, attract trend-savvy shoppers, and stay ahead of the curve.

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Etsy Staff Picks

The Etsy Staff Picks section features a curated collection of products personally selected by Etsy’s team. These picks highlight creativity, quality, and originality, giving shoppers a closer look at standout items across various categories.

Unlike Trending Now, which showcases popular searches, and Editors’ Picks, which focuses on craftsmanship, Staff Picks brings a personal touch—featuring items Etsy employees genuinely love. If your product is featured, it’s a fantastic opportunity to gain exposure and attract more buyers.

Here are some categories often highlighted in Etsy Staff Picks:

• ‍Handmade statement pieces – Unique, eye-catching designs.‍
• Personalized gifts – Custom items with a personal touch.‍
• Eco-friendly finds – Sustainable and ethically made products.

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Third-party keyword tools

Keywords are the bridge between your products and potential buyers. These specific words or phrases help Etsy’s search engine categorize and display your items to the right audience. But how do you find the best keywords to use? That’s where keyword tools come in.

By analyzing search data from platforms like Etsy and Google, these tools reveal which products and niches are gaining traction. They also show search volume, helping you understand which keywords can drive more traffic to your listings.

Some of the top Etsy keyword tools include:

• ‍Marmalead – Helps you analyze Etsy SEO trends and competition.‍
• eRank – Provides keyword insights, listing audits, and competitor analysis.‍
• EverBee – Tracks real-time Etsy trends and estimated sales data.‍
• EtsyHunt – Offers in-depth keyword research and product trend tracking.‍
• InsightFactory – Identifies high-performing keywords and trending products.

Quick Tips

✅ Look for trending keywords with high search volumes, then seamlessly integrate them into your product titles and descriptions.

✅ Learn more about Etsy SEO in our in-depth guide on getting noticed on Etsy.

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Top Etsy searches of 2025: Categories

Understanding what shoppers are searching for on Etsy can help you fine-tune your product offerings and attract more buyers. In 2025, several categories are standing out as top search trends, reflecting consumer interests and market demand.

Here are some of the hottest Etsy search categories this year:

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Personalized items

Shoppers love personalized products because they add a unique, personal touch to everyday items.

For sellers, Print on Demand (POD) is one of the best ways to tap into this trend. With no need for upfront inventory, you can easily create and sell custom products that cater to individual tastes. The POD market is projected to reach $38.21 billion by 2030, making it a lucrative opportunity for Etsy entrepreneurs.

What’s great about Etsy is that customization goes beyond physical goods—digital downloads and printable art are also in high demand. From custom illustrations to printable planners, digital products offer endless opportunities for creativity.

‍Popular Personalized Products on Etsy

• ‍Custom apparel & accessories – T-shirts, hoodies, tote bags with initials or designs.‍
• Personalized gifts – Name-engraved jewelry, photo-printed keepsakes, and sentimental items.‍
• Custom phone cases – Unique designs tailored to individual styles.‍
• Anniversary gifts – Custom prints, couple-themed gifts, and engraved mementos.

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Eco-friendly products and sustainable fashion

Sustainability is no longer just a buzzword—it’s a movement shaping how people shop. With 27% of consumers actively seeking greener options, eco-friendly products are in high demand, making them a profitable niche for Etsy sellers.

Searches for terms like "sustainable" and "eco-friendly" continue to rise on Etsy, proving that shoppers are prioritizing products that align with their values.

Popular Eco-Friendly Products on Etsy

• ‍Organic & Sustainable Apparel – T-shirts, hoodies, and accessories made from earth-friendly materials.‍
• Reusable Everyday Items – Tote bags, water bottles, and food wraps that reduce waste.‍
• Biodegradable & Compostable Goods – Phone cases, plates, and packaging with minimal environmental impact.‍

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Home decor

Home decor is more than just aesthetics—it’s about creating a space that feels personal and inviting. With the market reaching $128.70 billion in 2025, shoppers are continuously looking for unique pieces to elevate their homes, making this a lucrative category for Etsy sellers.

A simple search for “home decor” on Etsy reveals thousands of stunning products, from handcrafted wall art to cozy textiles. Keeping up with trending patterns and styles—whether timeless classics or modern designs—can help you curate a collection that resonates with buyers.

Popular Home Decor Products on Etsy

• ‍Wall Art & Decor – Prints, tapestries, and custom artwork.‍
• Textiles & Soft Furnishings – Rugs, pillows, curtains, and blankets.‍
• Candles & Kitchen Accessories – Tableware, organizers, and handmade candles.

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Pet products

Pet parents spare no expense when it comes to their furry friends. With 65.1 million U.S. households owning a dog and 46.5 million owning a cat, the demand for unique and high-quality pet products continues to soar. Etsy has become a go-to marketplace for pet owners looking for personalized, stylish, and functional pet essentials.

Whether it’s custom accessories, cozy beds, or all-natural treats, this category offers a fantastic opportunity for sellers to tap into a passionate and loyal customer base.

Popular Pet Products on Etsy

• ‍Custom Name Tags & Collars – Personalized pet ID tags, stylish collars, and harnesses.‍
• Healthy Treats & Supplements – Organic pet food, vitamins, and grooming essentials.‍
• Toys & Cozy Accessories – Plush beds, interactive toys, and travel-friendly pet gear.

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Baby and kid’s products

Parents are always on the lookout for high-quality, stylish, and functional products for their little ones, making baby and kids’ items a thriving category on Etsy. With the market projected to hit $88.72 billion by 2026, and the baby clothing industry generating $45.13 billion in 2025, there’s no shortage of demand for unique, well-crafted products.

From adorable apparel to educational toys, Etsy shoppers seek out products that are both practical and aesthetically pleasing. Offering personalized or handcrafted items can give your shop an edge in this growing market.

Popular Baby & Kids’ Products on Etsy

• ‍Baby Clothing & Accessories – Organic cotton onesies, personalized bibs, and cozy blankets.‍
• Everyday Essentials – Strollers, car seat covers, and baby carriers.‍
• Toys & Learning Games – Handmade dolls, sensory toys, and educational games.

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Wedding and bridal products

Weddings are a once-in-a-lifetime event, and couples are willing to invest in unique, personalized details to make their day unforgettable.

With the global bridal wear market projected to hit $69.9 billion by 2026, the demand for wedding-related products on Etsy remains strong.

From custom bridal wear to handcrafted decorations, Etsy is a go-to destination for brides, grooms, and wedding planners searching for distinctive, high-quality items. Offering personalization and handmade craftsmanship can set your store apart in this ever-growing market.

Popular Wedding & Bridal Products on Etsy

• ‍Bridal Attire & Accessories – Elegant gowns, veils, tiaras, and custom bridal robes.‍
• Wedding Party Gifts – Bridesmaid proposal boxes, personalized groom cufflinks, and custom name jewelry.‍
• Stationery & Decor – Hand-lettered invitations, save-the-date cards, and table centerpieces.

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Health and wellness product

Health and wellness remain a top priority for shoppers, with the U.S. beauty and personal care market projected to reach $104.70 billion in 2025. Etsy buyers are on the lookout for products that help them feel and look their best, from skincare essentials to fitness gear and digital wellness guides.

With a growing focus on self-care and holistic well-being, offering unique, high-quality, or personalized wellness products can set your store apart.

Popular Health & Wellness Products on Etsy

• ‍Nutritional Supplements – Herbal remedies, vitamin-infused teas, and wellness kits.‍
• Beauty & Skincare – Handmade soaps, organic skincare, and natural hair care.‍
• Fitness Equipment – Yoga mats, resistance bands, and dumbbells.‍
• Digital Wellness Products – eBooks, weight loss planners, and fitness trackers.

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Sell on Etsy with Tapstitch

Finding high-demand products is just the first step — choosing the right print-on-demand (POD) partner is what truly sets your Etsy store up for success. With Tapstitch, you get a seamless, beginner-friendly solution to launch and grow your online business without upfront inventory costs.

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Why Tapstitch?

✅ Effortless Setup – No inventory, no production worries—just design and sell.

🎨 Diverse Product Selection – From T-shirt to tote bag, personalize a variety of products.

📦 Reliable Fulfillment – We handle printing, packaging, and shipping, so you can focus on selling.

🌍 Global Reach – Sell internationally with confidence, thanks to fast and efficient delivery.

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Step 1: Sign Up for Tapstitch

Using email to create an account and gives you access to a wide range of customizable products and design tools.

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Step 2: Choose Your Products

Browse our catalog of high-quality apparel and accessories. Select your favorites and get ready to make them your own.

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Step 3: Upload Your Designs

Use our design tools to customize your products. Add text, graphics, or patterns to create something truly unique.

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Step 4: Integrate with Etsy

Sync your Tapstitch account with Etsy in just a few clicks. Our seamless integration ensures a smooth selling experience.

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Step 5: Start Selling

Set your prices, optimize your listings, and promote your store. Once a customer places an order, we handle everything—from printing to shipping!

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Top Etsy searches: FAQ

1.How can I find what's trending on Etsy?

To discover what's popular on Etsy, you can check the 'Trending Now' section on the Etsy website. This area highlights products that many people are currently looking to buy. You may also want to explore 'Staff’ Picks' for expert-recommended items.

2.What are some popular keywords for Etsy in 2025?

Some of the most searched keywords in 2025 include terms related to personalization, sustainability, eco-friendly, and handmade. For instance, customized gifts, organic clothing, and home decor are widely searched, making them great options for your listings.

3.How can I optimize my Etsy listings for better visibility?

To increase your chances of being found on Etsy, focus on:

• ‍SEO: Use high-search, relevant keywords in your titles, tags, and descriptions.‍
• Quality photos: High-resolution, clear images that show off your products from multiple angles.‍
• Compelling descriptions: Write descriptions that engage potential buyers by highlighting your product’s unique features.‍
• Regular updates: Keep your store fresh by frequently adding new items and updating existing listings.

4.How do I ensure good customer reviews on Etsy?

To ensure good customer reviews, provide excellent customer service, ship items on time, and maintain clear communication with buyers. Delivering high-quality products that meet buyer expectations will also help you get positive feedback.

5.How do I use keywords for my Etsy shop?

Keywords are essential for helping people find your products on Etsy. Use specific words or phrases that describe your items in your product titles and descriptions. You can use tools like Marmalead and eRank to find the best keywords to attract buyers.

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Closing thoughts

As we wrap up our exploration of the top Etsy searches, it's important to harness this knowledge to stay ahead in the eCommerce world and offer shoppers the most desirable products.

Here’s a quick summary of the top Etsy search categories, along with some popular products in each:

• ‍Personalized Items: Custom t-shirts, hoodies, gifts.‍
• Eco-friendly Products & Sustainable Fashion: Water bottles, tote bags, biodegradable phone cases.‍
• Home Decor: Wall art, clock, and home accents.‍
• Pet Products: Pet furniture, name tags, grooming supplies.‍
• Baby & Children’s Products: Clothing, baby care, toys.‍
• Wedding & Bridal Products: Bridal wear, personalized gifts, jewelry.‍
• Health & Wellness Products: Nutritional supplements, yoga mats, digital products like fitness trackers.

For the latest trends, check out Etsy’s Trending Now or Staff' Picks pages, or use third-party keyword tools to discover what’s most searched by shoppers.

By utilizing these tools and insights, you’ll be equipped with the knowledge to select the best products and set your business up for success.

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