Slope-ready streetwear: creating Veronica Paulsen's merch line

The Business

Veronica Paulsen is a professional skier and filmmaker based in Jackson, Wyoming. Known for her backcountry skiing and her historic 2020 backflip at the Red Bull Kings and Queens of Corbet’s competition, Veronica has built a strong personal brand.

Through her YouTube series and other creative ventures, she shares her love for skiing and the culture surrounding it. As a pro athlete, Veronica constantly looks for ways to connect with fans and expand her reach. Creating a custom streetwear line felt like the perfect opportunity to grow her brand and give her audience something they could wear with pride.

The Challenge

While Veronica was excited to create her own merch, she quickly realized it wasn’t as simple as designing a cool t-shirt. She needed a partner that could deliver high-quality products that matched her brand’s aesthetic while handling the logistical side of fulfillment.

"Finding a company that offered oversized, streetwear-style blanks was harder than I expected," Veronica explained. "Most companies didn’t have the vibe I was going for. And as a skier, I wanted something comfy, baggy, and perfect for spring skiing days."

On top of this, Veronica wanted a solution that wouldn’t require her to manage inventory or ship orders herself. "I didn’t have the time to handle everything manually—I needed a hands-off solution that worked seamlessly with my website."

Key challenges:

• Streetwear-inspired style: Finding oversized, baggy blanks that fit her skiing brand’s aesthetic.
• Quality concerns: Ensuring the designs wouldn’t look pixelated or lose detail during printing.
• Seamless fulfillment: Avoiding the hassle of managing inventory and shipping logistics.

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The Solution

Veronica discovered Tapstitch while searching online for streetwear-inspired print-on-demand services. She was drawn to the platform’s focus on high-quality blanks and its straightforward dropshipping model.

“When I got my first samples, I was shocked at how good they were,” Veronica shared. “The shirts looked and felt amazing. Even though I draw everything on my iPad, the designs came out super clean and sharp.”

Tapstitch provided Veronica with:

• Oversized, premium blanks: Tapstitch’s stylish, durable garments matched Veronica’s vision perfectly.
• Easy-to-use tools: Uploading her designs from Procreate to Tapstitch was simple, allowing her to bring her concepts to life without a steep learning curve.
• Seamless Squarespace integration: Linking her website with Tapstitch took just an afternoon, saving her time and eliminating technical headaches.
• Effortless dropshipping: Tapstitch handled all fulfillment and shipping, letting Veronica focus on her skiing career and creative projects.

The Results

Since partnering with Tapstitch, Veronica has built a successful merch line that resonates with her audience.

• Customer satisfaction: Veronica’s fans love the quality of the shirts and the attention to detail in the designs. “It’s been awesome seeing people skiing around in my shirts!”
• Hands-off fulfillment: Tapstitch’s dropshipping model allowed Veronica to focus on her skiing and creative projects without worrying about logistics.
• Brand growth: Her custom merch has strengthened her connection with fans while serving as a marketing tool to promote her YouTube series and skiing career.

"I think of the merch as a way to keep my name out there. It’s more about marketing than making money right now, and it’s so rewarding to see my audience wearing my designs."

Slope-Ready Streetwear

Tapstitch has enabled Veronica Paulsen to turn her passion for skiing and creativity into a stylish merch line that resonates with her audience. By providing high-quality, customizable apparel and seamless dropshipping services, Tapstitch has freed Veronica to focus on her skiing career while building a stronger connection with her fans.

Would you like to take your brand to the next level?
Join thousands of creators using Tapstitch to turn their ideas into premium apparel.

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