Best Etsy Keyword Tools for Sellers in 2025

In the world of eCommerce, choosing the right keywords can make all the difference. They help you stand out, connect with the right audience, and ultimately drive more sales.

For Etsy sellers, using the best keyword tools is essential to fine-tune your product listings, boost your shop’s visibility in search results, and attract more customers.

In this guide, we’ll walk you through the top Etsy keyword tools of 2025—covering their features, pricing, and any potential drawbacks—so you can pick the one that fits your shop’s needs best.

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What is Etsy keyword research and why is it important?

Etsy keyword research is all about discovering the terms and phrases potential customers use when searching for products. Think of it as your roadmap for reaching the right people at the right time. It’s a core component of search engine optimization (SEO) that directly impacts how your shop shows up in search results.

So, why is keyword research so crucial? The keywords you use in your Etsy listings help match your products with what customers are actually looking for. When you choose the right keywords, you improve your shop’s chances of being found by the right audience.

By optimizing your listings with targeted keywords, you can boost your visibility not only in Etsy search results but also on other search engines. This leads to more traffic and, ultimately, more sales for your business.

Quick tip

Be sure to check out the Etsy Seller Handbook for an easy guide to keywords. It’s a great resource to learn how to craft compelling Etsy titles, descriptions, and tags that will help your shop rank higher and attract more customers.

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The best Etsy keyword research tools for SEO

When it comes to growing your Etsy shop, using the right keyword research tools can make a huge difference. These tools help you identify trending search terms, optimize your listings, and ensure you’re using the best keywords to boost your shop’s visibility.

Here are some of the top keyword tools to help you take your Etsy SEO to the next level:

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1.Alura

Alura is one of the top Etsy SEO tools, offering a comprehensive suite of features designed to streamline every aspect of running your Etsy shop—from keyword research to marketing.

Key Features of Alura:

• User-friendly interface that’s easy to navigate
• Powerful keyword finder
• In-depth product research tool
• Shop analysis feature to monitor your shop’s performance
• Listing optimization to boost visibility
• Email marketing tools to engage your audience
• Chrome extension for easy access on the go

Limitations:

While Alura is packed with features, it’s also on the pricier side, which may be a consideration for sellers just starting out.

Best For:

Alura is perfect for Etsy sellers at any stage—whether you’re just starting out, looking to grow, or running a well-established shop. The tool offers pricing plans tailored to meet the needs of entrepreneurs at different levels.

Pricing:

• ‍Free Plan: $0/month – Great for new sellers with limited search needs.‍
• Growth Plan: $29.99/month or $19.99/month (if paid yearly) – Perfect for businesses looking to grow.‍
• Professional Plan: $49.99/month or $29.99/month (if paid yearly) – Ideal for established sellers looking to scale their operations.

You can explore the full list of features for each plan on their pricing page.

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2.EtsyHunt

EtsyHunt is a powerful Etsy SEO tool, known for having the largest database of Etsy products. It helps sellers pinpoint the most effective keywords, discover top-selling products, optimize their listings, and stay ahead of the competition.

Key Features of EtsyHunt:

• Product research tool to spot trending items
• Keyword research tool to find the best terms for your shop
• Etsy shop analyzer to evaluate performance
• Fee calculator to understand Etsy's cost structure
• Etsy tag tool to generate relevant tags for your listings
• Listing optimization to improve visibility

Limitations:

Some users feel EtsyHunt can be overwhelming, especially for new sellers. The tool offers a lot of data, and it can take time to fully grasp keyword insights and reports. A bit of extra effort may be needed to make the most of it.

Best For:

EtsyHunt is perfect for most Etsy sellers looking for an affordable, reliable, and powerful keyword tool to boost their shop's performance. It’s ideal for anyone who wants to get deeper insights into their competition and listings.

Pricing:

• ‍Free Plan: $0/month – Access to a basic set of features.‍
• Basic Plan: $3.99/month – Includes comprehensive tools for optimizing your shop.‍
• Pro Plan: $19.99/month or $16/month (if paid yearly, billed annually at $189) – Advanced features for established sellers.
• ‍Team Plan: $59.99/month – Best for larger businesses with multiple team members.

You can check out the full list of features for each plan on their pricing page.

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3.eRank

eRank is a highly popular Etsy tool, known for its broad range of features that offer powerful analytics, keyword resources, and functionality to help sellers succeed in the competitive Etsy marketplace.

Key Features of eRank:

• Keyword Explorer to find high-performing keywords
• Top Seller Analysis to see what’s working for your competition
• Rank Checker to track your listings' performance in search results
• Trend Inspection to spot the latest trends in your niche
• Listing Analytics to evaluate your product listings
• Optimization Recommendations to improve your shop’s SEO

Limitations:

While eRank offers a lot of valuable features, even the Pro plan has limitations on the number of searches you can conduct daily. For example, the rank checker is limited to 50 lookups per day, and the keyword research tool allows up to 200 lookups per day.

Best For:

eRank is a great choice for Etsy sellers at all levels—from beginners just starting out to more experienced entrepreneurs who want to dive deeper into analytics and optimization.

Pricing:

• ‍Free Plan: $0/month – Ideal for beginners looking to get started.‍
• Basic Plan: $5.99/month – Perfect for active sellers who need more features.‍
• Pro Plan: $9.99/month – Best for growing businesses that want to take their shop to the next level.‍
• Expert Plan: $29.99/month – Designed for professional researchers and Etsy analysts.

Explore all the details on their pricing page.

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4.Sale Samurai

Sale Samurai is a comprehensive tool that helps Etsy sellers increase sales by providing valuable analytics and insights. With advanced filters, it allows you to pinpoint the best low-competition keywords and estimate their search volume, so you can optimize your listings more effectively.

Key Features of Sale Samurai:

• Keyword research tool with estimated search volume to find the best opportunities
• Customer-driven research data for better decision-making
• Chrome extension for quick access
• Advanced filtering to narrow down keyword results
• Holiday calendar to help plan promotions
• Fee calculator to keep track of Etsy’s costs

Limitations:

While Sale Samurai offers a 3-day free trial, there is no free plan. This can make it challenging for new sellers to determine whether the tool is a good fit without committing to a paid plan.

Best For:

Sale Samurai is ideal for established Etsy sellers who are ready to dive deeper into keyword research, monitor their competition, and optimize their shop to attract more customers.

Pricing:

• ‍Monthly Plan: $9.99/month‍
• Yearly Plan: $99.99/year (paid annually)

Check out the full list of features and details on their pricing page.

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5.EverBee

EverBee is a robust Etsy tool that specializes in tracking product trends, offering in-depth store analytics, and providing valuable keyword insights. With its Chrome extension, sellers can easily estimate sales, conduct product research, and monitor their competition’s performance—all in one place.

Key Features of EverBee:

• Product research tool to uncover trending items
• Keyword finder to optimize your listings
• Product analytics for deep insights into product performance
• Etsy tags analyzer to help refine your tags
• Listing rank tracker to monitor how your listings perform in search results
• Etsy shop analytics for a complete view of your store’s performance
• Trademark monitor to avoid listing infringements
• Chrome extension for on-the-go access

Limitations:

Some valuable features, like the listing rank tracker, are only available with paid plans, so new sellers may find it limiting until they upgrade.

Best For:

EverBee is perfect for Etsy sellers who need an intuitive tool to find great product ideas, conduct thorough keyword research, and keep track of their listings’ performance.

Pricing:

• ‍Hobby Plan: $0/month – Limited product analytics, ideal for casual sellers.‍
• Growth Plan: $29.99/month or $239/year (billed annually) – Includes product research, Etsy store analytics, keyword research, and listing rank tracker.‍
• Business Plan: $99/month or $828/year (billed annually) – Offers all the features in the Growth plan, plus unlimited Etsy shop connections and priority support.

Explore the full list of features on their pricing page.

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6.Marmalead

Marmalead is a user-friendly Etsy keyword research tool, trusted by over 260,503 Etsy shops. It’s an excellent option for both beginners and experienced sellers who want to optimize their listings and boost their visibility on Etsy.

Key Features of Marmalead:

• ‍MarmaMeter: See the search volume, engagement, and competition for each keyword.‍
• Storm: A powerful Etsy keyword generator to help you discover the best keywords for your shop.‍
• Keyword Forecasting: Predict keyword trends and make smarter decisions for your listings.‍
• Trending Keywords: Stay ahead of the curve with a list of hot keywords that are gaining traction.

Limitations:

While Marmalead is easy to use, it’s a bit more expensive than some other tools and offers fewer features in comparison. However, its simplicity makes it a great choice for beginners.

Best For:

Marmalead is perfect for Etsy sellers who want an intuitive tool to learn the basics of Etsy SEO, find relevant keywords, and improve their listings’ performance.

Pricing:

• ‍Entrepreneur Plan: $19/month or $15.83/month (billed annually)

You can explore the full list of features on their pricing page.

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7.Crest

Crest is a solid Etsy SEO tool designed to help sellers with keyword research, listing optimization, and analyzing their shop’s data. With a variety of helpful features, it’s perfect for managing and growing your Etsy shop.

Key Features of Crest:

• ‍Etsy Shop Analytics: Dive into detailed data to assess your shop’s performance.‍
• Location-Based Customer Analytics: Understand where your customers are coming from.‍
• Real-Time SEO Optimization: Optimize your listings instantly based on real-time data.‍
• Generate and Share Video Content: Boost engagement by creating and sharing video content.‍
• Goal and Forecast Reports: Track your progress and forecast future growth.

Limitations:

Crest doesn’t offer a free trial, and it only supports up to three shops per subscription, which may limit larger operations.

Best For:

Crest is an affordable and effective choice for Etsy sellers looking to optimize their shops and gain deeper insights into their performance.

Pricing:

• ‍Single Plan: $12.99/month

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Where to use your Etsy SEO tool findings?

Once you’ve completed your Etsy keyword research, it’s time to apply those valuable insights to your listings. By strategically placing these keywords throughout your shop, you’ll boost your visibility and attract more buyers.

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Product titles

The product title is the first thing potential customers notice. Keep it concise, clear, and descriptive. Place your most relevant keywords at the beginning to ensure they catch the eye of shoppers and show up in search results.

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Listing descriptions

Etsy’s algorithm takes into account the keywords and phrases within your listing descriptions. Start your description with the most important keywords, but remember to weave them in naturally. Make sure it still sounds conversational and provides potential buyers with valuable product information.

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Etsy tags

Don’t forget the tags! Etsy allows you to add up to 13 phrases that best describe your item. Focus on multi-word phrases that reflect what makes your product unique. These 20-character tags help increase your chances of being found in searches.

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Etsy SEO best practices

While Finding the Perfect Keywords is Crucial, Etsy SEO Best Practices Are Just as Important.Alongside identifying the right keywords, adopting the best Etsy SEO practices will help your shop stand out and grab the attention of potential buyers. By combining strong keyword usage with smart optimization techniques, you’ll increase your chances of being discovered on Etsy.

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Add specific categories

Categories are not just useful for helping Etsy shoppers navigate and refine their searches—they also play a key role in boosting your shop’s SEO. By selecting more specific categories, you can increase your listings’ visibility and attract more potential buyers.

Categories function similarly to Etsy tags. Don’t worry about repeating phrases that are already covered in your categories and attributes.

For instance, if you list your product under the "T-shirts" category, it can appear in that specific search result. Plus, including "T-shirts" can help your product show up in broader categories, like "Tops & Tees" or "Women’s Clothing."

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Add attributes

Attributes are extra details that provide more context about your product, and they can vary depending on the category you’re listing in. These serve as an additional layer of SEO, helping your items match exactly what shoppers are searching for.

Think of attributes as another form of tags. They describe specific characteristics of your product, like color, material, size, and even more unique features depending on the category — such as the holiday or occasion the item is suited for.

When selecting attributes, choose the ones that best describe your item, even if they’re not an exact match. If a phrase appears in your attributes, there's no need to repeat it in your tags.

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Try Etsy Ads

Running an Etsy Ads campaign can help give your shop a significant visibility boost by driving targeted traffic from across Etsy. Setting up an ad campaign is easy—just set your budget, choose the listing you want to promote, and launch. Need help? Check out how to set up an Etsy Ads campaign to maximize your reach.

Regularly Renew Your Listings

Refreshing your listings by renewing them at strategic times can give you a slight boost in search rankings. To make the most of this, renew your listings during peak browsing hours when traffic is highest in your region.

Quick Tips

• Want to boost your visibility in Etsy search? Follow Etsy’s 10-step checklist to optimize your shop.‍
• Master Etsy SEO by exploring 15 essential tips every Etsy seller should follow.

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Improve your Etsy seller game with Tapstitch

Ready to start selling on Etsy or freshen up your shop with new products? Tapstitch is here to make it easy. Our print-on-demand platform lets you design, create, and sell custom products without the hassle.

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Step 1: Create a Tapstitch account

Sign up for free and unlock access to a wide range of customizable products, easy-to-use design tools, and a network of trusted print providers.

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Step 2: Connect Your Etsy Shop

Integrating your Etsy shop with Tapstitch is seamless—just link your account, and you’re ready to start selling right away.

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Step 3: Design Custom Products

Use Tapstitch’s intuitive design tools to craft unique, high-quality products. Whether you’re adding graphics, text, or custom illustrations, our platform makes it easy to create products that stand out.

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Step 4: Optimize and Publish Listings

Once your products are ready, enhance your Etsy listings by incorporating top-performing keywords to boost visibility, then publish to reach potential buyers worldwide.

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Step 5: Start Selling – We Handle the Rest

Once an order comes in, we take care of the entire fulfillment process: printing, packaging, and shipping directly to your customers. You can focus on growing your business while we manage the logistics.

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FAQ: Etsy SEO tools

1.What is Etsy keyword research?

Etsy keyword research is finding the specific words and phrases that people use when looking for products on Etsy. It's very important because using the right keywords can help more people see your products and help you make more sales. Think of it as a way to make sure shoppers can find what they are looking for in your shop!

2.How do I choose the right Etsy keyword tool?

Choosing the right Etsy keyword tool depends on your needs and budget. Look for a tool that offers features like keyword research, product analysis, and optimization suggestions. Tools like Alura, eRank, and Sale Samurai are popular options. Start with those and see which one you find easiest to use!

3.What are Etsy tags and how do they help?

Etsy tags are short phrases you can add to describe your items. They help Etsy understand what your products are about and connect them with customer searches. You can use up to 13 tags, so use relevant words that shoppers might use to find your products!

4.How can I optimize my Etsy listings with keywords?

To optimize your Etsy listings, start by adding important keywords to your product titles and descriptions. Make sure these keywords are relevant to what you are selling. Also, use tags to describe your items clearly. This helps shoppers find your products more easily!

5.Which Etsy SEO tool is best for beginners?

If you're new to Etsy, tools like eRank or EverBee are great options. They offer simple, easy-to-understand features to help you get started with keyword research and shop optimization. As you gain experience, you can explore more advanced tools like Alura or Marmalead.

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A few closing thoughts

Each Etsy keyword tool offers a unique set of features and pricing options, so take the time to compare them and find the best fit for your needs. While the process of keyword research can seem overwhelming at first, it’s an investment that pays off in the long run.

By conducting thorough keyword research and naturally integrating the most relevant terms into your listings, you’ll increase your shop’s visibility and improve your search ranking on Etsy.

This greater visibility means more potential customers will discover your products, ultimately leading to more sales and growth for your business.

With Tapstitch’s print-on-demand platform and the right SEO tools, you’re equipped to make your Etsy shop stand out and succeed.

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