How Tapstitch helped Red Letters achieve $1.7M in revenue

The Business

Red Letters is a popular streetwear brand founded in 2021, known for its bold designs and commitment to delivering fresh, unique apparel. Led by founder Maher Rabah, the brand quickly built a loyal fanbase with its focus on creativity and self-expression.

From the beginning, Red Letters stood out for its ability to push boundaries in streetwear. But behind the scenes, the road to success wasn’t always smooth.

The Challenge

Like many growing brands, Red Letters faced significant production challenges. Finding a reliable partner who could deliver high-quality apparel while keeping up with their fast-paced design drops proved harder than expected.

Before discovering Tapstitch, Red Letters explored multiple production strategies:

1. Overseas manufacturing: While initially promising, their experience with Alibaba suppliers highlighted several issues. Long lead times, unreliable communication, and the need for large bulk orders made it impossible to remain agile.
2. In-house production: To gain more control, the team tried screen printing their designs. However, ink mixing errors led to defective products, with prints bleeding and ruining garments.

“These mistakes hit us hard,” Maher shared. “We had thousands of returns, and our production bottlenecks were slowing us down. It felt like we were stuck.”

Faced with rising costs and logistical headaches, Red Letters knew they needed a new approach.

The Solution

Red Letters discovered Tapstitch at a pivotal moment, and it didn’t take long to realize it was a perfect fit for their needs.

“Honestly, I wasn’t expecting much when we first tried Tapstitch,” Maher admitted. “We’d tried other print on demand services, and they always fell short - low quality, high prices. But when that first batch from Tapstitch came in, I was blown away. It was a game-changer.”

Tapstitch offered Red Letters:

• High-quality blanks: With premium options like drop shoulder tees and heavy-weight hoodies, Tapstitch’s garments matched the streetwear style their customers loved.
• Seamless design process: The intuitive design tools allowed Red Letters to quickly upload designs and test new looks without delays.
• Flexible order sizes: Unlike traditional manufacturers, Tapstitch made it easy to create small-batch runs, giving the brand freedom to experiment with new designs without financial risk.
• Reliable dropshipping: By handling production and shipping, Tapstitch saved Red Letters countless hours and removed the need to manage inventory.

“Tapstitch solved so many problems for us,” Maher said. “We could focus on what we do best - designing cool streetwear - without getting bogged down by production headaches.”

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The Results

Since partnering with Tapstitch, Red Letters has achieved remarkable growth:

• 7x revenue increase: The brand scaled from $240K to $1.7M in annual revenue within just two years.
• Time savings: By offloading production and fulfillment, the team cut their time spent on operational tasks by 90%.
• Unstoppable scalability: Tapstitch’s agile production model ensured Red Letters could scale without stockouts or bottlenecks.

“Tapstitch has completely transformed how we operate,” Maher said. “We’re no longer tied up with inventory or worrying about production issues. I know we can hit $8 million and beyond - it’s incredibly exciting to have that kind of confidence in our business.”

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‍Continuing the Momentum‍

With Tapstitch as a trusted partner, Red Letters has established a solid foundation for continued growth. From launching new designs to expanding their product range, the brand is ready to take its streetwear empire to the next level.

“Everything is back to normal now. After years of challenges, we finally have the tools to reach unlimited scale. Tapstitch has been a game-changer for Red Letters.”

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